How 6 Successful Brands Use Instagram Stories to Grow Their Tribe!

Feeling overwhelmed with Instagram stories? Ready to throw in the towel because your Instagram story idea fountain has run dry? Hold Up! Before you throw in the towel, or start micro-blogging about your favorite reality show, realize like any marketing channel, it needs a strategy.

Instagram Stories are an excellent way to humanize your brand and grow your income. If you want to use it to catapult your business, using Instagram stories to show off every aspect of your day to day life is probably not the way to go.

The problem is, people don’t really know how to use Instagram Stories for their business. This wonderful opportunity for you to give your audience a front row seat to your Brand, is often times wasted on showing off every meal you ate that day or every small little change you made on your website that nobody cares about.

Video marketing is powerful, it makes your audience love you, and it can make you A LOT of money!

In fact, there are bloggers right now making 100,000K in 90 days from incorporating Instagram Live and Instagram story into their marketing strategy.

Some Bloggers earn $30K per month using Instagram Live + Instagram Stories in their business. Are your stories magnetizing your audience? Click To Tweet

So if you’re bored of your Instagram stories or your audience is bored, and you are in need of some new Instagram story ideas, well guess what, I’ve got your back! Today I’m going to show you some amazing big and small brands that are using Instagram stories in brilliant ways!

But before we jump into that, make sure you download our Instagram Story Strategizer and Story Board to plan and schedule your Instagram stories.

Not only will this help you improve your Brand’s storytelling, but it will also help you plan stories that generate excitement around courses and product launches which will in return boost income!

Check out how these Successful Brands use Instagram stores to grow their tribe!

In order for Instagram Stories to boost your profits, you need people to actually look forward to watching them. Here are several ways that Brand’s are making their Instagram more spicy, interactive and engaging!

MIX CURATED CONTENT WITH CANDID POSTS

1. CoffeeNClothes

CoffeeNClothes coined as Stylishly Caffeinated is known for–yep, you guessed it–being fashion forward while holding a cup of coffee. They use their Instagram Stories to do an Outfit of The Day and break down what is being worn as the story progresses.

2. Refinery29

Refinery 29 uses Instagram Stories to give behind the scenes of their brand’s culture. And while at first glance this may appear like another “what I ate today” post, look how colorful and actionable their story is. It makes you want to post and collaborate with their colorful universe.

ACTIONABLE TIP:

Curate posts and weave them in between your candid posts to make them more exciting. By creating special graphic posts for your stories, you invite your audience into a unique brand experience.

CREATE A STORY WITHIN A STORY

3. BrownPaperBunny

A story within a story is a 10 second clip (the length of an Instagram story) that has a beginning and a conclusion. Because a story within a story can only make sense in it’s original form, check out the above video showing off BrownPaperBunny‘s story within a story.

ACTIONABLE TIP:

Use programs like iMovie, Final Cut Pro and Adobe Premiere to create 10 second mini stories.

CREATE A DAILY SERIES

4. Gary Vee

Gary Vee is the KING of repurposing video content. His Instagram Stories are the perfect example of how using mixed media along with curated and candid posts can really make your Instagram stories feel like a digital experience. Although his Instagram stories look extremely tedious, what Gary and his team have mastered is file management.

If you follow Gary, after a few weeks you’ll notice that he reposts A LOT of the same content, and weaves them in with a few new candid segments.

He is able to do this because a) he curates a lot of his posts and b) he plans and schedules them with an app like Planoly.

A major perk to curating posts is that you can store them on your computer, and use a desktop app like Planoly to drag and drop your old stories, weaving them in with candid video and snapshots to really beef things up.

Having Instagram stories on standby and using Instagram Story Templates, can really improve your Instagram Story workflow, because on days when you don’t have time to hop on stories, you can just drag and drop some of your best content you previously created.

Curate Instagram Stories if you want to grow your business and your income. Click To Tweet

ACTIONABLE TIP:

Save Your Instagram Stories to Improve Your Workflow! Curate your stories so that you can repurpose them. Organize them into folders on your computer and use an app like Planoly to drag your stories into the program and schedule them to go live on Instagram.

INSTA-TIPS!

5. Matt Crump

Like Professional Unicorn, Matt Crump, Instagram stories is perfect for showing off quick tips!

ACTIONABLE TIP:

Go to a recent blog post or tweet and highlight some juicy lines that could be turned into Instagram Quick Tips!

Instagram Collaborations!

5. WhoWhatWear

Instagram takeovers are a great way to get your brand out there! While we love @dressedfordreams ‘s takeover of WhoWhatWear, did you know that you don’t have to collaborate with a big brand for an Instagram takeover to be successful?

ACTIONABLE TIP:

One of the fastest ways to grow your brand is to collaborate with other people. Make friends with people in and out of your niche’s and find ways that you can bring value to their audience. Offer to do a switcheroo, and while your new business bestie is taking over your account, you can be taking over theirs and exposing your brand to a new audience!