The biggest MYTH I’ve seen in the Female Entrepreneur space is that if you build an audience, people will buy. How frustrating it was when I built an email list of 1000 subscribers only to find out that not one person was going to buy a thing.
And this didn’t just happen to me…It’s happened to my friends, it’s happened to other experts I know online and if you’re reading this, it’s probably happening to you.
The worst mistake that I ever made was to build a Resource Library and slap whatever opt-in I could come up with as a content upgrade on every blog post I created.
And yet, that is the biggest advice that has been tossed around the past couple of years:
Build an email list & people will buy.
Here is the real truth.
People can love your content, they can eat it up all day, but that doesn’t mean they’re actually going to buy from you.
You want to instead focus on building a community or list of people that actually need your help right now.
Here are six ways to make sure that you are effectively building a community of active customers:
Know Why Your High-End Program is a NO-BRAINER!
If you want to sell a high-end program, the first thing you must do is get clear in your own mind, why your program is logically a no-brainer offer, even at the high-end price point.
If the program does not seem valuable to you, there is no way you’re going to feel confident selling it to anyone else.
Know the ROI of Your Skills
One of the biggest hang ups many coaches have about selling a high-end package is that they’re not sure if their clients can actually get real results.
They question their own ability to facilitate their client.
This is usually because as a coach, you do not understand ALL of the outcomes and benefits your client receives when they work with you.
If your not clear on this, you will feel like a sham, and you’ll always struggle to sell your coaching package. Again, it’s hard to sell something that you don’t fully believe in (especially when you have integrity).
Make Sure You’re Solving A Problem
One of the biggest mistakes I made when I first started my business was trying to find a gap in the market without understanding if there was a real problem there. I used to create content because it sounded trendy, because it could possibly go viral, because it was “cool” or “different” and no one was talking about it. I never connected the dots on why my ideal client would or wouldn’t want this. I ended up realizing at the end that I was creating content for no one in mind which was a huge problem.
If you’re feeling this way it’s because you have a business that provides a service, but it doesn’t solve a real problem.
Have A Niche
The next thing is to get laser focused and find a niche.
A lot of people think finding a niche restricts the kind of content you’re able to create, when in fact, having a niche allows you to create more with MORE impact.
You see, having a niche just means you’re creating content that speaks and resonates with ONE audience.
And the audience you choose should NOT be everyone that can benefit from your expertise, but the audience that can get the BEST results from your expertise…THAT is your niche!
Speak only to the client that needs you NOW
Where does your client need to be to be ready to invest? How much pain have they already experienced already?
If you want to sell, speak to the client that is ready to open their wallet and make an investment.
Know how to turn your audiences pain points into content.
Lastly, is to know how you can turn your audiences pain points into content. This my loves is the art of storytelling within your brand. Salesy content rarely sales but inspiring, lifestyle content can knock someone’s socks off.
Mastering storytelling is also the gateway to mastering sales calls.
When you’ve mastered speaking to your audience, it makes it so much easier to have a smooth conversation when you’re speaking to a potential client because you end up knowing the client way better than they know themselves…and because you have clarity of the VALUE of your gifts, you know how to convey why your program is the solution to their problems.
