If you read my previous post here, you already know that in 2017, I stopped trying to duct tape my business with every marketing course, webinar, and freebie out there because the advice led me to build an email list of all the wrong people.
Nothing worse than growing an email list to that coveted 1000 subscriber milestone, only to realize none of these people will ever buy from you.
It wasn’t until I decided to focus on being more impactful with my marketing that I stopped struggling to sell a $400 group coaching program and started selling $2,500 coaching packages with ease. Like seriously, a YES on every call.
As I got more confident, I raised those prices to $2,500 to $3,500 to $5,000 and now finally $10,000.
How did I make these huge financial leaps within my business?
I stop trying to implement another marketing strategy, and I started focusing on my Personal Brand.
WHAT IS YOUR PERSONAL BRAND & WHY DOES THIS MATTER
Your Personal Brand is how you show up within your business and communicate to your audience.
Your Personal Brand…
Is you showing up on video because you know that creating video content makes it easier for you to convey your value to your audience and build trust FASTER.
It’s how you communicate the ROI (results your clients receive) by working with you.
It’s how you communicate to your ideal client so they KNOW you are the EXPERT they have been praying for.
It’s how you attract ONLY the dream high-end clients that you can get the BEST results for so that they sign with you over and over again (and you don’t have to hustle for that next client).
It’s how you attract glamorous opportunities outside of your business so that even when you decide to RETIRE from coaching you can STILL get paid to be yourself because a publisher wants to pay YOU to write a NYT Bestseller that they’re HAPPY to promote!
Your Personal Brand will keep you paid even when you need to take a 3 month break from Instagram.
And that’s because your Personal Brand is what makes the most impact on people. People won’t remember what you SELL but they do remember how you make them FEEL. And how you make people feel matters.
WHY PERSONAL BRANDING IS YOUR #1 MONEY-MAKING ACTIVITY
Personal Branding is about building a business around YOU and mastering the communication you have with your audience.
Without this mastery, the sale won’t happen.
As I mentioned, the systems bring in the traffic. How people feel about YOU is what makes them say YES.
Sales are the result of good conversation. Unless you master the way you communicate to your dream client and only speak to what they really want you to help them with, you will always struggle to sell.
